Jane Brinton

The Waterbearers Co-Founder Jane Brinton

Born and raised in England, Jane moved to the United States when she was 20. She soon became a serial entrepreneur after starting the first mobile discotheques in America; ran a boutique public relations and advertising agency in Los Angeles; and founded a successful promotion and management company in New York called This Beats Workin’. The company promoted more than 50 recording artists to the top of the Billboard dance charts, and launched and managed the careers of several celebrated DJs. Jane quickly gained a reputation as an industry-insider after working with many high-profile clients including Madonna.

For two decades Brinton lived the good life in New York City, but knew something was missing and at the peak of her career she felt compelled to follow another path. Staring at a blank piece of paper she wrote one word “Nepal”. She booked her passage to the tiny country at the top of the world, bought a pair of hiking boots and climbed the Himalayas, thus changing her life and her lifestyle forever.

On the heels of her return, the company’s highest earner left, and their record label distributor filed for bankruptcy to avoid paying the six-figure royalties owed. This chain of events resulted in a downward spiral that greatly affected her decision to leave the music industry.

In order to fulfill her own creative aspirations, she entered the world of broadcast media and produced dozens of television commercials for the insurance and real estate giant Prudential, before starting a film production company with writer director Ashley Rogers. The two produced a 90-minute documentary that was 6-years in the making, and which took them on an incredible journey to the most remote place on earth – Timbuktu in the Sahara Desert. 

“This is where I learned the importance of water, or the lack thereof”

They were in search of ancient manuscripts that may hold the key to peaceful resolution of conflict. The team made four trips to Mali, West Africa to complete the film, which was dubbed “333”. Following the making of the film, they were extremely disappointed at the lack of interest for this important undertaking. However, the message that the filmmakers foresaw came to life four years later, when Islamic radicals, some with links to al Qaeda, moved into the area and burned libraries that held many of the sacred books.

Brinton has served on the Board of Directors of the Women’s Economic Roundtable in New York, and in 1991 was the keynote speaker on being an Imaginative and Innovative Entrepreneur, and quoted as being “daring and adventurous”. In 2013 Jane moved to Cuenca, Ecuador, and now prefers being known as a pioneering and adventurous social entrepreneur helping to improve the lives of others.